HFG spoke at 2023 EU-China Conference on IPR Protection Online & Innovation

On 26 May 2023, IP Key China and the Beijing Anti-infringement and Anti-counterfeiting Alliance (referred to as CAASA), held the 6th EU-China Conference on IPR protection Online & Innovation.

The Conference brought together major e-commerce platforms and right-holder representatives to address the challenges and opportunities associated with intellectual property protection and enforcement in the online environment.

Reinout van Malenstein, partner at HFG, was both speaker as well as panellist (Panel C). He was in a panel moderated by Gyta BERASNEVIČIŪTĖ-SINGH, IP Key, with the following speakers and topics:

The Path and Commercial Value of Internet Brand Rights Protection, CHEN Yifu, Senior Legal Director of the Legal Department，Xiaomi Group;

The Road to Defending Rights in Online Games under the New Situation: Practice and Challenges, QI Sihui , Legal Director, Senior Legal Expert, NetEase Games;

Intellectual Property Protection of Audiovisual Works in the E-commerce Field, WANG Zhihao, Legal department Rights Protection, Manager of Legal Department, Shanghai Bilibili;

Main priorities and challenges for IPR Enforcement Online and Offline in China Reinout VAN MALENSTEIN, Partner, HFG;

Reflections on the Reasonable Boundaries of Combating Infringement and Counterfeiting Investigations and Rights Protection, GUO Chenhui, Partner, Intellecpro Intellectual Property Agency.

Below is an overview of the four panels:

Panel A - “Technology empowerment + diversified co-governance" to support new consumption

The rise of e-commerce has provided counterfeiters with a platform to sell fake items to unsuspecting consumers, and technology is increasingly bringing opportunities to increase their first panel discussed the need for cooperation between stakeholders to face those challenges, property protection and enforcement.

Panel B - E-commerce platform law enforcement practice

This panel focused on how law enforcement works to identify and shut down fraudulent sites, collaborating with major platform operators and brand owners to combat counterfeiting. Local experiences were discussed, and specific attention was paid to the successful EU approach to face this issue: the Memorandum of Understanding (MoU) between EU rightsholders and E-Commerce platforms.

Panel C - Best IPR enforcement online and offline

In this panel, the participants explored practical approaches to intellectual property rights enforcement both online and offline. Main challenges and priorities were identified in civil, administrative, and criminal spheres, looking into the issues faced by right holders in different sectors.

Panel D - Sharing and analysis of the infringement and counterfeit cases on e-commerce platforms

Sharing and analysing infringement and counterfeit cases on e-commerce platforms was the main topic of this panel. The approach selected combined the assessment of current trends selected relevant case law.